National Action Plan for Toys (NAPT): Objectives and Key Features - Economy | UPSC Learning
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National Action Plan for Toys (NAPT): Objectives and Key Features
Medium⏱️ 6 min read
economy
📖 Introduction
<h4>Introduction to the National Action Plan for Toys (NAPT)</h4><p>The <strong>National Action Plan for Toys (NAPT)</strong> is a significant initiative launched by the <strong>Government of India</strong>. Its primary goal is to invigorate and expand the domestic toy industry across the nation.</p><p>This comprehensive plan specifically aims to promote all facets of Indian toy manufacturing. This includes both modern toy production and the rich tradition of <strong>handicrafts</strong> and <strong>handmade toys</strong>.</p><div class='info-box'><p><strong>Launch Year:</strong> <strong>2020</strong></p><p><strong>Core Objective:</strong> To establish <strong>India as a global toy hub</strong>, enhancing its presence in the international market.</p></div><h4>Structure and Coordination of NAPT</h4><p>The <strong>NAPT</strong> is designed with a detailed framework to ensure its effective implementation. It encompasses a total of <strong>21 specific action points</strong>, each targeting a crucial area for industry growth.</p><p>Coordination of these action points is primarily handled by the <strong>Department for Promotion of Industry and Internal Trade (DPIIT)</strong>. This central department ensures synergy across various governmental efforts.</p><div class='info-box'><p><strong>Action Points:</strong> <strong>21 specific actions</strong></p><p><strong>Coordinating Body:</strong> <strong>Department for Promotion of Industry and Internal Trade (DPIIT)</strong></p><p><strong>Implementation:</strong> Carried out by multiple <strong>Central Ministries/Departments</strong>, highlighting a collaborative government approach.</p></div><h4>Key Aspects Addressed by NAPT</h4><p>The plan adopts a holistic approach, addressing numerous critical aspects vital for the growth and competitiveness of the Indian toy industry. This ensures a well-rounded development strategy.</p><ul><li><strong>Design:</strong> Fostering innovative and appealing toy designs that cater to global tastes and safety standards.</li><li><strong>Quality Control:</strong> Implementing stringent measures to ensure the safety and durability of Indian-made toys.</li><li><strong>Innovation:</strong> Encouraging research and development to introduce new materials, technologies, and play concepts.</li><li><strong>Marketing:</strong> Developing strategies to effectively promote Indian toys both domestically and internationally.</li><li><strong>E-commerce:</strong> Leveraging online platforms to expand market reach and make Indian toys accessible worldwide.</li><li><strong>Skill Development:</strong> Enhancing the capabilities of artisans and workers involved in toy manufacturing through training programs.</li><li><strong>Promotion of Indigenous Toy Clusters:</strong> Supporting and developing regional clusters known for specific traditional toy-making skills and products.</li></ul><div class='key-point-box'><p>The <strong>NAPT</strong> is a multi-pronged strategy. It focuses on end-to-end development, from conceptualization and production to market access and quality assurance, aiming for self-reliance and global leadership in the toy sector.</p></div>

💡 Key Takeaways
- •NAPT, launched in 2020, aims to make India a global toy manufacturing hub.
- •It's a comprehensive plan with 21 action points, coordinated by DPIIT and implemented by multiple ministries.
- •NAPT addresses design, quality, innovation, marketing, e-commerce, skill development, and indigenous clusters.
- •The plan is crucial for reducing toy imports and boosting domestic production and exports.
- •It strongly supports 'Make in India', 'Vocal for Local', and 'Atmanirbhar Bharat' initiatives.
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📚 Reference Sources
•Department for Promotion of Industry and Internal Trade (DPIIT) official press releases and documents regarding NAPT
•Bureau of Indian Standards (BIS) notifications on toy quality control